Museum Collection espresso cups

Zicaffè has always combined originality in its advertising communication with the most appropriate corporate image, thanks to original and engaging campaigns that have characterized both its historic advertisements and its most recent one, Espresso a Regola d'Arte.

The Espresso a Regola d’Arte campaign, to which this collection of espresso cups belongs, includes a series of images that creatively combine the art of painting and that of coffee, reinterpreting the espresso cup through the styles of the great 20th-century masters.

The images are freely inspired by the styles of Picasso, a leading figure of Cubism, as well as Botticelli, Leonardo Da Vinci, Modigliani, Jan Vermeer, and Van Gogh.

In these images, the espresso cup also becomes the result of a sublime art: the same art that Zicaffè has pursued for over 90 years in the creation of its blends — an ancient wisdom dedicated to the exaltation of quality values.